-
1 sales brochure
s.folleto publicitario. -
2 sale
seil1) (the act of giving something to someone in exchange for money: the sale of a house; Sales of cars have increased.) venta2) (in a shop etc, an offer of goods at lowered prices for a short time: I bought my dress in a sale.) rebaja3) (an event at which goods are sold: an auction sale; a book sale.) venta•- saleroom- salesman
- salesmanship
- for sale
- sale of work
sale n1. rebajas2. ventatr[seɪl]1 (act, transaction) venta■ I made a sale hice una venta, vendí algo3 (auction) subasta1 (amount sold) venta, ventas nombre femenino plural1 (reductions) rebajas nombre femenino plural\SMALLIDIOMATIC EXPRESSION/SMALLfor sale en venta'For sale' (sign on house etc) "Se vende"on sale or return en depósitoto put something up for sale poner algo a la venta, poner algo en ventaclearance sale liquidación nombre femeninosale goods artículos nombre masculino plural rebajadossale price precio rebajado, precio de rebajasales department departamento comercial, departamento de ventassales manager jefe,-a de ventas, gerente nombre masulino o femenino de ventas, director,-ra comercialsales pitch/talk charlatanería (de un,-a vendedor,-ra)sales receipt tique nombre masculino de comprasales tax impuesto sobre las ventassale ['seɪl] n1) selling: venta f2) : liquidación f, rebajas fplon sale: de rebaja3) sales npl: ventas fplto work in sales: trabajar en ventasn.• barato s.m.• liquidación s.f.• realización s.f.• remate s.m.• saldo s.m.• subasta s.f.• venta s.f.seɪl1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
[seɪl]the sales force — el personal de ventas, los vendedores
1. N1) [of item, object, house] venta f•
is it for sale? — ¿está en venta?the house is for sale — la casa está en venta, esta casa se vende
•
to be on sale — (Brit) estar a la venta; (US) estar rebajado•
it's going cheap for a quick sale — se ofrece a bajo precio porque se tiene prisa en venderlo•
it found a ready sale — se vendió pronto•
on a sale or return basis — en depósito2) (=event) rebajas fplsale — (in shop window) rebajas
clearance sale — liquidación f (total)
2.CPDsale goods NPL — artículos mpl rebajados
sale price N — (=cost) precio m de venta; (=reduced cost) precio m rebajado, precio m de rebaja
sales agent N — agente mf de ventas
sales assistant N — (Brit) dependiente(-a) m / f
sales brochure N — folleto m publicitario
sales budget N — presupuesto m de ventas
sales call N — visita f de un representante
sales campaign N — campaña f de promoción y venta
sales check N — (US) hoja f de venta
sales clerk N — (US) dependiente(-a) m / f
sales conference N — conferencia f de ventas
sales department N — sección f de ventas
sales director N — director(a) m / f de ventas
sales drive N — promoción f de ventas
sales executive N — ejecutivo(-a) m / f de ventas
sales figures NPL — cifras fpl de ventas
sales force N — personal m de ventas
sales forecast N — previsión f de ventas
sales invoice N — factura f de ventas
sales leaflet N — folleto m publicitario
sales ledger N — libro m de ventas
sales literature N — folletos mpl de venta
sales manager N — jefe(-a) m / f de ventas
sales meeting N — reunión f de ventas
sales office N — oficina f de ventas
sales pitch * N — rollo m publicitario *
sales promotion N — campaña f de promoción de ventas
sales rep, sales representative N — representante mf, agente mf comercial
sales resistance N — resistencia f a comprar
sales revenue N — beneficios mpl de las ventas
sales slip N — (US) (=receipt) hoja f de venta
sales talk N — jerga f de vendedor
sales target N — objetivo m de ventas
sales tax N — (US) impuesto m sobre las ventas
sales volume N — volumen m de ventas
sale value N — valor m comercial, valor m en el mercado
* * *[seɪl]1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
the sales force — el personal de ventas, los vendedores
-
3 folleto
folleto sustantivo masculino ( hoja) leaflet, flier (AmE); ( librito) brochure, pamphlet;
folleto sustantivo masculino leaflet (grapado, con varias hojas) brochure ' folleto' also found in these entries: Spanish: hipérbole - impresa - impreso - reverso - coger - guía - programa - turístico English: booklet - brochure - hand-out - leaflet - pamphlet - sales brochure - tract - travel brochure - flier - hand - prospectus - send -
4 comercial
comercial adjetivo el déficit comercial the trade deficit; See Also→ galería, centro ■ sustantivo masculinob) (CS) (Educ) business school
comercial adjetivo commercial ' comercial' also found in these entries: Spanish: balanza - centro - depresión - erotizar - galería - propaganda - recibo - Sres. - feria - gerente - pasaje - relación - señalización - señalizar - zona English: accessible - arcade - brand name - business - commercial - commercialize - delay - delegation - head-hunt - mall - merchant bank - moneymaker - profit margin - rep - run across - sales brochure - sales promotion - sales rep - selling point - shopping centre - trade agreement - trade deficit - trade embargo - trade gap - trade route - tradename - trading partner - trading results - unbusinesslike - break - cash - fair - for - mix - opening - plaza - precinct - representative - shopping - trade - trading -
5 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f -
6 advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)See:sales literature, consumer brochure, advertising brochure, advertising catalogue, advertising circular, advertising folder, advertising handbill, advertising leaflet, sales leaflet, consumer magazine 2), advertising material, freesheet, handout, advertising letter, advertising magazine 1), advertising shopper2) рекл. литература по рекламе ( книги или учебники о рекламе)See:* * *Англо-русский экономический словарь > advertising literature
-
7 travel
I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
* * *['trævl] 1. past tense, past participle - travelled; verb1) (to go from place to place; to journey: I travelled to Scotland by train; He has to travel a long way to school.) viaggiare2) (to move: Light travels in a straight line.) viaggiare3) (to visit places, especially foreign countries: He has travelled a great deal.) viaggiare2. noun(the act of travelling: Travel to and from work can be very tiring.) viaggio- travelogue
- travels
- travel agency
- travel bureau
- travel agent
- traveller's cheque* * *travel /ˈtrævl/n.1 [u] (il) viaggiare; (i) viaggi: Travel was slow in ancient times, nei tempi antichi i viaggi erano lenti (o si viaggiava lentamente); space travel, navigazione nello spazio; foreign travel, viaggi all'estero4 [u] (mecc.) gioco ( in questo senso, = free travel): I have improved the travel of the valves, ho corretto il gioco delle valvole● travel agency, agenzia di viaggi □ travel agent, titolare d'agenzia di viaggi □ travel clock-radio, radiosveglia da viaggio □ travel consultant, consulente turistico □ travel goods, articoli da viaggio □ travel insurance, assicurazione per i viaggi □ travel iron, ferro da stiro da viaggio □ travel literature, letteratura turistica; dépliant turistici □ (cinem.) travel-shot, carrellata □ travel-sick, che soffre il mal d'auto □ travel-sickness, mal d'auto; mal di mare; (med.) cinetosi □ ( USA) travel trailer, roulotte ( usabile anche durante il viaggio).NOTA D'USO: - travel, journey o trip?- ♦ (to) travel /ˈtrævl/A v. i.1 viaggiare; fare un viaggio: He has travelled a lot, ha viaggiato molto; (fam.) to travel light, viaggiare leggero (o con poco bagaglio)2 andare; circolare; diffondersi, propagarsi; viaggiare: Trains travel along rails, i treni vanno sulle rotaie; Light travels at a speed of 300,000 kilometres per second, la luce viaggia alla velocità di 300 000 kilometri al secondo; Sound travels much faster in water than in the air, il suono si propaga assai più rapidamente nell'acqua che nell'aria3 (comm.) fare il commesso viaggiatore (o il rappresentante): He travels for his company, fa il commesso viaggiatore per la sua ditta4 (mecc.) compiere la corsa7 (fam.) fare comunella (con q.)B v. t.1 viaggiare in; percorrere: He has travelled the whole world, ha viaggiato per tutto il mondo; to travel Italy from end to end, percorrere l'Italia da un capo all'altro2 viaggiare alla velocità di; fare (fam.): Our train was travelling seventy miles an hour, il nostro treno faceva settanta miglia all'ora● to travel backwards and forwards, andare avanti e indietro, fare la spola ( in treno, traghetto, ecc.).* * *I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
-
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
10 travel
travel [ˈtrævl]a. ( = journey) voyager• to travel through a region ( = visit) visiter une région• he was travelling on a passport which... il voyageait avec un passeport qui...b. ( = move) aller ; [machine part] se déplacer• to travel at 80km/h faire du 80 km/h• light travels at a speed of... la vitesse de la lumière est de...3. noun( = travelling) le(s) voyage(s) m(pl)4. plural noun5. compounds[allowance, expenses] de déplacement* * *['trævl] 1.noun voyages mpl2.travels plural noun voyages mpl3.noun modifier [ plans] de voyage; [ brochure, company] de voyages; [ expenses] de déplacement; [ business] de tourisme; [ writer] de récits de voyage4. 5.1) ( journey) [person] voyagerto travel abroad/to Brazil — aller à l'étranger/au Brésil
2) ( move) [person, object, plane, boat] aller; [car, train] aller, rouler; Physics [light, sound] se propagerto travel at 50 km/h — rouler à 50 km/h
to travel a long way — [person] faire beaucoup de chemin
3) Commerce ( as sales rep)to travel in — être représentant en [product]
4)6.to travel well — [cheese, wine] supporter le transport
much- ou well-travelled — [road, route] fréquenté
widely-travelled — [person] qui a beaucoup voyagé
-
11 promotion
1. n содействие; поощрение, поддержка2. n подстрекательство3. n продвижение по службе, повышение в должности; производство в чинsales promotion — стимулирование сбыта; продвижение товара
4. n учреждение, основаниеpromotion money, expenses of promotion — расходы по учреждению
5. n реклама; рекламная кампания; рекламирование; рекламно-пропагандистская деятельностьpromotion man — посредник, агент
6. n шахм. продвижение пешкиabove-the-line promotion — продвижение товаров и услуг посредством рекламы в средствах массовой информации
Синонимический ряд:1. advance (noun) advance; betterment; graduation; move up; raise; rise2. advancement (noun) advancement; elevation; jump; preference; preferment; prelation; upgrading3. advertising (noun) advertisement; advertising; broadcasting; buildup; fanfare; notice; plugging; pr job; press-agentry; propaganda; publicity; puffery; pushing4. encouragement (noun) aid; boosting; encouragement; enhancement; furtherance; help; improvement; patronage; sanction; support -
12 travel
A n1 gen, Tourism voyages mpl ; ( one specific trip) voyage m ; air/sea/space travel voyages aériens/par mer/spatiaux ; business/holiday travel voyages d'affaires/d'agrément ; overseas ou foreign travel voyages à l'étranger ; travel by road/train/car voyages par la route/en train/en voiture ; travel to Italy/Canada/the Far East des voyages en Italie/au Canada/en Extrême-Orient ; after 27 hours' travel, he was exhausted après 27 heures de voyage, il était épuisé ; travel is easy/expensive/dangerous in those parts il est facile/cher/dangereux de voyager dans cette région ; the job involves a lot of travel le poste exige beaucoup de déplacements ;2 Tech course f.B travels npl voyages mpl ; on ou in the course of my travels au cours de mes voyages ; he's off on his travels again il repart en voyage.C modif [book, grant, plans, service] de voyage ; [brochure, company, firm, magazine] de voyages ; [allowance, voucher, expenses] de déplacement ; [business] de tourisme ; [writer] de récits de voyage ; [ban] de déplacements à l'étranger ; travel regulations règlement de passage à l'étranger ; ‘travel time: 3 hours’ ‘durée du trajet: 3 heures’.1 ( journey) [person] voyager ; to travel by bus/car etc voyager en bus/voiture etc ; their teacher is travelling with them leur professeur voyage avec eux ; he travels widely il voyage beaucoup ; to travel on a season ticket/German passport voyager avec un abonnement/un passeport allemand ; to travel in style voyager princièrement ; they were travelling abroad ils étaient en voyage à l'étranger ; to travel abroad/to Brazil aller à l'étranger/au Brésil ; to travel light voyager léger ; this is the way to travel! c'est comme ça que je comprends les voyages! ;2 ( move) [person, news, object, plane, boat] aller ; [car, lorry, train] aller, rouler ; Phys [light, sound, wave] se propager ; [moving part] se déplacer ; bad news travels fast les mauvaises nouvelles vont vite ; the washing machine travels when it spins la machine à laver se déplace pendant l'essorage ; to travel at 50 km/h rouler à 50 km/h, faire du 50 km/h ; the train was travelling through a tunnel/up a hill le train traversait un tunnel/montait une pente ; the car/motorbike was really travelling ○ la voiture/moto roulait à toute vitesse ; to travel faster than the speed of sound dépasser la vitesse du son ; a bullet travels at a tremendous speed une balle file à une vitesse impressionnante ; to travel a long way [person] faire beaucoup de chemin ; [arrow] aller très loin ; to travel back in time remonter le temps ; to travel forward in time se projeter dans l'avenir ; her mind travelled back to her youth elle s'est reportée en esprit à sa jeunesse ; his eye travelled along the line of men il a promené son regard sur la rangée d'hommes ;3 Comm ( as sales rep) to travel in être représentant en [product] ; he travels in encyclopedias il est représentant en encyclopédies ; to travel for être représentant de [company, firm] ;5 Sport ( in netball) faire plus de pas qu'il n'est autorisé.F - travelled GB, - traveled US (dans composés) much- ou well-travelled [road, route] fréquenté ; much- ou widely-travelled person personne qui a beaucoup voyagé.travel broadens the mind ≈ les voyages forment la jeunesse. -
13 advertising
advertising ['ædvətaɪzɪŋ]1 noun (UNCOUNT)(a) (promotion) publicité f(b) (advertisements) publicité f(c) (business) publicité f;∎ he works in advertising il travaille dans la publicité(budget, material) publicitaire►► advertising agency agence f de publicité;advertising agent agent m de publicité;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;Marketing advertising awareness notoriété f publicitaire;Computing advertising banner (on web page) bandeau f publicitaire;advertising brochure plaquette f publicitaire;advertising campaign campagne f publicitaire ou de publicité;advertising concept idée f publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising department service m de la publicité;advertising director directeur(trice) m,f de la communication ou de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive chef m de la publicité;advertising expenditure dépenses fpl publicitaires;advertising gimmick gadget m publicitaire;advertising jingle jingle m, officially recommended term sonal m;advertising medium média m ou support m publicitaire;advertising rates tarif m des insertions;advertising revenue recettes fpl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising space espace m publicitaire;advertising standards normes fpl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaireUn panorama unique de l'anglais et du français > advertising
См. также в других словарях:
sales — the total value of goods sold or revenue from services rendered. Glossary of Business Terms * * * The amount of goods or services sold by a company in a given period. Also known as revenue or turnover. * * * Ⅰ. sales ► [U] WORKPLACE the… … Financial and business terms
marketing brochure — Booklet cover in style of marketing brochures: summarizes main issues being taught … Wikipedia
Chevrolet Chevy II / Nova — Chevrolet Chevy II/Nova 1962 Chevrolet Chevy II Nova Convertible Manufacturer Chevrolet Division of General Motors NUMMI (1985– 88) Prod … Wikipedia
KRISTI snowcat — KRISTI snowcats were 1950s/1960s tracked vehicles suitable for snow and other terrain and produced originally in Colorado and then later in Washington. KRISTI Propeller Drive before Track DriveAccording to the introduction, contained in the… … Wikipedia
Honda Legend — This page is about this vehicle s Japanese model. See Acura Legend and Acura RL for information on the North American model. Sections of this article are translated from Japanese Wikipedia. Honda Legend … Wikipedia
Chevrolet Corvette (C3) — This article is about the third generation Chevrolet Corvette (C3). For general Corvette information, see Chevrolet Corvette. Chevrolet Corvette (C3) 1968 Chevrolet Corvette Convertible Manufacturer Chevrolet Division of … Wikipedia
Dunorlan Park — is a park and grounds in Royal Tunbridge Wells, UK. Totalling approximately 78 acres (31 hectares)[1] and containing a 6 acre (24,000 m2) lake, the grounds were landscaped by Robert Marnock for Henry Reed, the merchant and philanthropist who… … Wikipedia
Ford Probe — Infobox Automobile name=Ford Probe manufacturer = AutoAlliance International parent company = Ford Motor Company production = 1989–1997 assembly = Flat Rock, Michigan, USA predecessor = Ford EXP layout = FF layout successor = Ford Cougar (Europe) … Wikipedia
Chrysler Town & Country — This article is about the minivan. For other cars named the Town Country, see Chrysler Town Country (1941–1988). Chrysler Town Country Manufacturer Chrysler (known as DaimlerCh … Wikipedia
Ford Cortina — Manufacturer Ford Motor Company Hyundai Motor Company Also called Ford Consul Cortina Production 19 … Wikipedia
Shelby Mustang — Shelby GT500KR Manufacturer Shelby American Production 1965–1970 2006–present Class … Wikipedia